Super PAC App brings transparency to the 2012 presidential campaign

The story of how the co-founders of Glassy Media met could be mistaken for the start of a Hollywood blockbuster, but around MIT it is just another day within the entrepreneurial ecosystem at MIT. 

MIT Sloan graduate, Daniel Siegel (MBA ’12), and Harvard Kennedy School graduate, Jennifer Hollett (MPA ’12), met in a MIT Media Lab course on social television. What began as a small classroom project turned into a life-changing company. On August 23 2012 Glassy Media launched the Super PAP App on iTunes, a mobile application that uses audio recognition technology to provide instant information about presidential advertisements being played on television or the internet. The app tells the users if the advertisement is backed by a super PAC, how much money they raised, how much was spent, and even gives the user the ability to vote on the content of the advertisement. 

Glassy Media has been receiving a lot of press lately on news publications such as CNN, Forbes, and BostInno.com. To read more about the company and their application you can view that here.